Although Takeda is not a name immediately associated with Australian pharmacy, we are the world’s 15th largest provider of over-the-counter products. Therefore, from a global perspective, Takeda is well known for bringing quality, clinically focused therapeutic brands to consumers.
In Australia, Takeda has ambitious plans to replicate our global success in the Australian market. This will be achieved through the launch of an innovative range of premium pharmacy-only brands. Our partnership with Australian pharmacies will begin with a pioneering switch product that will provide significant clinical benefit to patients and an attractive category growth opportunity for pharmacies. Our focus will be on the introduction of well-differentiated products within our areas of global and local expertise.
Our products will have a strong clinical heritage, which will reassure patients and inspire confidence in those who recommend them. We look forward to the ongoing introduction of exciting products from our rich product pipeline and global business alliances.
Takeda has a strong commitment to our emerging brands and pharmacy partners who recommend our products. Our dedicated consumer health team will provide product support ranging from national accounts management to tailored in-store assistance. Pharmacy customers can look forward to a fully integrated programme of brand support incorporating professional staff education, quality merchandising, high impact consumer advertising and prescriber recommendation.
Our company is dedicated to sustaining lasting partnerships and we recognise that it is essential for Takeda to partner with pharmacy at all levels. Through our active and ongoing consultation with the Pharmacy Guild of Australia and the Pharmacy Society of Australia we seek to ensure our plans align with the evolving needs of Australian pharmacies. As pharmacy business models evolve, Takeda’s adaptability will ensure its commitment to our pharmacy partnerships remains strong.
Takeda? It’s a partner worth remembering.
Allan Dick is your commercial partner at Takeda.